In our culture, Easter can be many things... the Halloween of the Spring...a time to gorge on candy--serious how are Peet's still a thing? It can be a church outreach fair or a family holiday.
But, I'd argue that it can be, and properly is THE DAY. The day that illumines all our other days. The day that gives meaning to our life. The day we encounter the Risen Christ actually bringing life to our mortified hearts, not abstractly, but personally.
How can we move beyond the domestication, commodification, and exploitation of Easter to encounter this day as THE DAY?